AM’s Greg Phillips chats to Fender’s Senior Product Manager Alan Abassi about the new American Original series. at NAMM Show 2018
Launched January 2018, the American Original Series is Fender’s new line of American-made electric basses and guitars inspired by Fender’s most-successful ‘50s, ‘60s and ‘70s models. Replacing the American Vintage Series first introduced in 1982, this new line (AUD$3199 – AUD$3699) boasts 13 models, 30 SKUs in 13 colors. Whether you’re a gigging musician, lover of vintage-style design or collector–this new series marries what players have always loved about the originals with modern enhancements, elevated playability and best-in-class performance.