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THE SEED FUND ANNOUNCES LOCATION FOR 2025 WORKSHOP AND FIRST ROUND OF GUEST SPEAKERS

Photo (L-R): Danielle Caruana, Stacia Goninon & John Butler by Claudia Sangiorgi Dalimore

After announcing the return of its Future Makers Management Workshop after five years, The Seed Fund has today revealed its location and first lot of mentors for its 2025 event. Open to emerging music managers, self-managed artists and managed artists, 35 participants are set to descend on The Robertson Hotel in Robertson, regional NSW and become the latest to join a long list of alumni that has benefited from The Management Workshop over the years.

The first round of mentors includes some of the country’s top artist managers including Cath Haridy (Bob Evans, Emily Wurramara, Anna Laverty) and John Watson (Missy Higgins, Midnight Oil), artist and Elefant Traks founder Tim Levinson aka Urthboy, Concord Music Publishing MD and AMCOS chair Jaime Gough, and Butchulla songman Fred Leone, (Workshop alumni).

Each of the mentors will share their diverse, invaluable industry knowledge from decades of combined experience to generously foster the next generation of Australia’s music sector.

Far from being a one-way conversation, successful workshop applicants will directly engage with these industry professionals, exploring their real time challenges, processes and philosophies, connecting to each other as a cohort.

Applications are open now for the highly anticipated workshop, with just 35 participants to be selected for 2025.

Previous years’ workshops have been instrumental in shaping the careers of some of the most influential figures in the Australian music industry including this year’s speakers Fred Leone, plus Andrew Stone, Jen Cloher, Jodie Regan, Luke Girgis, Maggie Collins, Jake Mason, Melody Forghani, Anthony Zaccaria, Monique Rothstein, Scott Mesiti, Leah Flanagan, Jess Beston, Katie Besgrove, Nick Lynagh, Nicole BZ, Rowan Brand and many more.

Delivered by The Seed Fund, The Management Workshop, was revived after its forced COVID hiatus, returning at a time the industry needs it more than ever. The Seed Fund is currently driven by Co-Founder John Butler, Danielle Caruana (Director/Co-Founder of the fund and artist; Mama Kin) and The Seed Fund Managing Director Stacia Goninon. The Seed Fund is a philanthropic fund, partnering this year with Create NSW, to ensure the return of this cornerstone event in 2025.

“In a time where artist managers and self-managed artists are predominantly working in silos, facing a barrage of long-standing and new challenges, opportunities to intentionally come together and form personal and professional connections is incredibly valuable,” says Goninon.

“The Seed Management Workshop offers something crucial in the ecosystem, an immersive experience that bigger conferences can’t offer, which creates a hive mind working towards the common goal of a thriving community and industry…we all leave transformed. The workshop serves as a training and design opportunity to address the cultural and creative sectors skills shortages. The artist is the centre of the industry and managers (including self-managed artists) are pivotal in its success.”

Applications for The Seed Fund are still open, but close on Tuesday November 12. Apply now at www.theseedfund.org

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