Fender’s Allen Abbassi shows us the new American Performer Series at Winter NAMM 2019
Fender Musical Instruments Corporation (FMIC) recently debuted its 2019 electric guitar and bass offerings at Winter NAMM in Anaheim, Calif. The robust lineup is a true reflection of Fender’s dedication to electric innovation; it includes: American Performer, a series catering to performers’ on-stage demands; the Rarities Series – featuring limited-edition, upscale, boutique-style models with high-end finishes and unique woods; and the Alternate Reality Series – a celebration of iconic Fender models of the past with futuristic trends in mind. In addition, the highly-acclaimed American Elite and American Professional Series have expanded to include new finishes.
“We’re very excited to showcase one of our most diverse electrics offerings at Winter NAMM,” said Max Gutnik, VP of Fender Electric Guitars, Basses & Amplifiers. “Our leading electric guitar and bass series for 2019 is American Performer, which resets the standards for quality, craftsmanship and tone in our entry-point American guitar series with newly designed Yosemite™ single-coil pickups and an innovative DoubleTap™ humbucking pickup. The Alternate Reality Series continues our recent tradition of creating limited runs of uniquely compelling guitars with interesting body styles and tonal configurations; and finally, our limited-edition Rarities guitars are crafted from exotic woods, with high-end finishes and electronics to create an extraordinary line of instruments for the most discerning player. As our electrics lineup continues to evolve, we look forward to players of all genres and backgrounds making music as inspired and imaginative as the instruments themselves.”
Recently launched, the American Performer Series celebrates both the boom in live musical performances and the demand for a roadworthy instrument that can handle any artist’s demands, no matter the arena. Featuring 36 SKUs, the American Performer Series brings the Jazzmaster®, Mustang® and Mustang Bass into the US-made line in the A$2,149 – $2,249 price range. The Performer Series blends traditional Fender design with new elements for modern tone and performance. Together, the updates deliver sonic versatility and ease of use for performers, helping them hone their tone across musical genres.