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FENDER PRIORITISES TIK TOK & LAUNCHES PLAYER PLUS SERIES – WATCH OUR HANNAH DASHER INTERVIEW

Posted in Artists, Electric Guitars, Gear, Interviews, Uncategorized    //    Post Date - September 14, 2021

Today, Fender became the first guitar brand to prioritise TikTok, launching a bold and vibrant campaign with the app’s biggest stars to unveil the Player Plus Series, their most-visually striking series yet crafted specifically for the next generation of artists. Amidst the pandemic, almost one million people picked up guitar…

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WATCH: POLISH CLUB – “NOW WE’RE COOKIN'” INTERVIEW

Posted in Artists, Interviews, Uncategorized    //    Post Date - August 12, 2021

On Friday August 13, 2021 Sydney’s dynamic duo Polish Club deliver their brand new album Now We’re Cookin’. Sifting through a combination of around 90 song notes, vague ideas and the odd complete composition, Novak and JH whittled away until they arrived at ten brilliantly constructed pop rock tunes. From…

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FENDER SQUIER ANNOUNCE NEW AFFINITY & PARANORMAL MODELS

Posted in Blog, Electric Guitars, Gear, Uncategorized    //    Post Date - July 12, 2021

Fender recently announced a slate of new products for the second half of 2021 via its latest online meeting experience for global dealers. The introductions come as a means to support a growing cohort of pandemic players, songwriters, creators on social media, beginners and, of course, loyal professional musicians while…

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THE PRESIDENT RETURNS FOR PEARL DRUMS 75TH ANNIVERSARY!

Posted in Blog, Gear, Percussion, Uncategorized    //    Post Date - April 7, 2021

Pearl drums, a name synonymous with quality, innovation and design,  is celebrating its 75TH ANNIVERSARY! As a leading manufacturer of premium percussion instruments, Pearl has delivered some of the greatest advancements in the field of drums and percussion.
 Constantly pushing the boundaries of sonic design and functionality, 2021 sees Pearl deliver…

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EVH® REVEALS ALL-NEW PRODUCTS HONOuRING 
LEGACY OF EDDIE VAN HALEN

Posted in Blog, Electric Guitars, Gear, Uncategorized    //    Post Date - January 14, 2021

The industry saw record guitar-playing interest in 2020 but also sadly said goodbye to one of the most innovative and influential players of its time. Eddie Van Halen’s singularly inventive style inspired an entire generation of players. He innovated not only in how he played but what he played and…

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GIBSON USA RELEASES LUKAS NELSON ’56 LES PAUL JUNIOR

Posted in Blog, Electric Guitars, Gear, Uncategorized    //    Post Date - August 5, 2020

Gibson and Lukas Nelson have announced today, they’ll release the first-ever Gibson USA Lukas Nelson ’56 Les Paul Junior. Lukas Nelson knows all about legacies, indeed he’s been hard at work carving his own for most of his young, but extremely eventful life. This customized Gibson Les Paul Junior is inspired by Lukas Nelson’s own 1956…

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FENDER® ANNOUNCES SHAWN MENDES FOUNDATION® MUSICMASTER

Posted in Blog, Electric Guitars, Gear, Uncategorized    //    Post Date - August 5, 2020

Fender Musical Instruments Corporation (FMIC) today released the all-new Shawn Mendes Foundation Musicmaster™, a collaboration between The Foundation and Fender, which features fan-inspired art and classic Fender tone. Fender is a proud supporter of The Shawn Mendes Foundation®, which seeks to inspire Shawn’s audience, the youth generation of today—to learn…

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BALL FAMILY RESERVE JULY COLLECTION

Posted in Blog, Electric Guitars, Gear, Uncategorized    //    Post Date - July 30, 2020

Ernie Ball Music Man named their Ball Family Reserve series in celebration of the company’s rich heritage in instrument craftsmanship. Offered in limited production runs, the Ball Family Reserve collection allows Ernie Ball Music Man to present instruments to the public that were previously reserved for family and artists. This…

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MY HOME STUDIO: THE ROCKEFELLER FREQUENCY

Posted in Artists, Interviews, Uncategorized    //    Post Date - March 16, 2020

Jacob Mann, the drummer from Brisbane-based band The Rockefeller Frequency takes us on a tour of his home studio set up Brisbane-based band The Rockefeller Frequency create energetic indie-rock music fueled by anxiety, loud guitars, and an uneasy sense of pending doom. They combine influences from musical artists such as…

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NAMM 2020: JONI MITCHELL MELTS HEARTS AT TEC AWARDS 

Posted in Blog, Special Features, Uncategorized    //    Post Date - January 21, 2020

Pics by Greg Phillips (except where indicated) Winners in 23 technical and eight creative excellence categories were announced at the 35th Annual NAMM TEC AWARDS, Saturday, January 18, from the global NAMM Show in Anaheim, CA. Presented by The NAMM Foundation and held annually, the event recognizes the exemplary achievements and innovations behind…

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