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BELIEVE IN MUSIC WEEK STARTS NEXT WEEK

Ever wanted to go to a NAMM Show but couldn’t because you’re not part of the music products industry? This year everyone can enjoy the NAMM experience during #BelieveInMusicWeek. Register Now!

Full schedule is available NOW

Normally at this time of the year, the world’s musical products industry would convene at the Anaheim Convention Centre for the Winter NAMM Show, where all the major music companies would release their new gear. However, as with everything else, Covid has put a stop to that. However the good folks at NAMM are forging ahead next with a virtual version of the NAMM Show. It’s called Believe In Music Week and this time, everyone is invited.  View new product, attend education sessions, check out a wide variety of livestream performances and more. All you need to do is register.

“This virtual event scheduled for our show dates in January will be fun, interactive and productive, using state of the art technology to connect us all… robust market place, to launch new products, share your brand story, ‘Believe in Music’ will also feature networking with AI facilitated match making for our buyers and our sellers… education for all our sectors of the industry and live music and concerts to raise awareness and financial support for our NAMM family, especially those in the live event and tour industry which has seen their world come to a halt with the global pandemic,” said NAMM CEO and President Joe Lamond on the announcement of Believe In Music Week.

“While in my opinion nothing can compare to the excitement of our global family reunion at the NAMM Show, this foray into the virtual world has been an exciting project and in some ways could bring new value to all involved .. pretty exciting and likely something we would not have jumped into had we not been forced to. We must all adapt and change I guess and why does that remind me of every NAMM U Session from the past decade?”

“While we are not out of the pandemic woods yet and we will likely see more news before it is over, Believe in Music will be a critical step for our industry to help us prepare for the new year and new opportunities.”

Register now and check out the full Believe In Music Week schedule HERE