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FENDER LAUNCHES BILLIE EILISH SIGNATURE UKE

Photo: Matty Vogel

Today, Fender released the all-new Billie Eilish Signature Ukulele. This is Billie Eilish’s first artist signature model with the iconic guitar brand and it completely embodies Eilish’s preferred specs and distinct aesthetic. Designed in collaboration with Eilish herself, the ukulele embodies her uniquely bold style that fans know and love, and can now take home in ukulele form. Watch Billie – with her adopted Pitbull puppy, Shark – play her Fender Signature Ukulele, while she reminisces about the first song she wrote on the uke.

Features inspired by Billie’s preferences include:
• Stage-ready concert body ukulele built with a Sapele top, back and sides
• Black matte finish with Eilish’s “blohsh™” symbol patterned across the ukulele
• Fishman® Kula preamp for those looking to plug in
• Walnut fingerboard, white dot inlays and Nickel hardware.
• Whether a player is an experienced musician or looking to pick up their first instrument, the ukulele can be enjoyed by any skill level.

“The ukulele was the first instrument I learned,” said Billie Eilish. “It’s where I started writing, and where I found new ways of writing that I had never tried before. It inspires a different kind of writing. The rules of the ukulele are simple, and basically if you know three chords you can play almost any song. I hope my Fender Signature ukulele inspires people to start playing, and start writing; anyone can do it.”

In recognition of Billie’s connection to the ukulele as her first instrument and the history of the ukulele in Hawaii, Billie and Fender are making a gift to the Aloha Mele Fund, a newly-established fund of the Hawaii Community Foundation. The funding will be distributed to nonprofit organizations who are working to support coronavirus relief efforts for Native Hawaiian and Pacific Islander communities in Hawaii. Fans are invited to donate to this effort in any amount their situation allows by visiting https://www.hawaiicommunityfoundation.org/alohamelefund.

Eilish’s ascent to pop stardom started with the ukulele, the first instrument she learned to play and write songs on, making this an ode to her humble beginnings in the music world. The launch of Eilish’s signature ukulele coincides with the recent addition of six of her songs (for guitar and uke only) to Fender Play, the complete online learning app for guitar, bass and ukulele. Fans around the world can start their musical journey and play their very own Billie Eilish ukulele while learning her songs, including &burn, my strange addiction, ocean eyes, Six Feet Under, watch and when the party’s over. Billie has been a big advocate for mental health and awareness and recently Fender Play users have shared they are also utilizing the app as a way to destress, reduce anxiety.

In true tradition, the Fender’s Artist Signature Series honours iconic musicians through product progression and storytelling, creating instruments inspired by the unique specifications of the world’s greatest guitarists and bassists.

Billie Eilish Signature Ukulele  – $599. As soon as she burst onto the scene with her 2015 single “Ocean Eyes”, it was clear that Billie Eilish is a force to be reckoned with. In the years since, she has established herself as a new kind of pop culture icon, taking the fashion and music industries by storm on her own terms. Billie’s meteoric ascent to pop stardom started with the ukulele, the first instrument she learned to play. Designed in collaboration with Billie Eilish, her Signature Ukulele is a stage-ready instrument that embodies Billie’s bold, unmistakable style. This concert ukulele is built with sapele top, back, and sides, featuring a matte black finish with Billie’s “blohsh™” symbol. It also includes a Fishman® Kula preamp for those looking to plug in. Whether you’re an experienced musician or looking to pick up your first instrument, one thing is true: you can play anything on the ukulele.