For a player who says “When you’re done f**ing around… Marshall,” this one has been a long time coming…
Marshall is proud to welcome Greg Koch to its amp endorsement roster, bringing together one of the guitar world’s most entertaining, unpredictable and respected players with the amps that have shaped the sound of guitar music for more than 60 years.
Founded in London in 1962, Marshall has spent decades at the heart of live music, from small clubs and theatres to festival stages and arenas around the world. Known for powerful tone and unmistakable character, Marshall continues to support artists who put musicianship, individuality, and great sound at the very centre of what they do.
Hailing from Milwaukee, Wisconsin, Koch has spent more than two decades touring, recording and teaching. His playing pulls from a wide range of influences, from blues and rock through to jazz, funk and country, often all within the same performance.
“Marshall has been the sound in my head since the beginning. My favorite tones from all my influences, and the best tones I’ve ever achieved myself, have come from Marshall. I’ve always said, ‘When you’re done fing around… Marshall.’ At long last, I’m done fing around.” says Greg Koch.
“Greg is one of those artists who makes an immediate impression, whether you’re seeing him perform live, watching one of his videos, or simply talking with him about music. He’s an incredible player, but what really stands out is his personality, creativity, and genuine love for the guitar. We’re delighted to welcome Greg to the Marshall family and excited to support
what comes next.” says Hugh Gilmartin, Artist Relations & Marketing Manager at Marshall.
Beyond touring and recording, Koch has become a familiar face to guitar players around the world through his Wildwood Guitars demos, Orange Room sessions, Chewing the Gristle podcast and appearances on channels including That Pedal Show, Andertons and Rick Beato. Whether he’s on stage, in a studio or talking gear online, the same mix of humour, musicianship and curiosity runs through everything he does.
At the helm of the Koch-Marshall Trio, Greg is joined by Hammond organ virtuoso Toby Lee Marshall and drummer Dylan Koch. Together, they’ve developed a reputation for performances built around full grooves with a healthy disregard for predictability. Recent touring highlights have included appearances alongside Devon Allman and Paul Gilbert, as well as headline dates across North America and Europe.
The endorsement follows the release of ‘Larger Than Life LIVE!’, which arrived on 30 October. Capturing the energy and spontaneity that have become hallmarks of a Greg Koch performance, the album marks the latest release in a catalogue of over 20 records.
Marshall gear has long played a central role in Koch’s sound. His current touring setup features a
Marshall SV20HD and Marshall Studio JTM head paired with Marshall 2×12 angled cabinets, while alternate rigs include a Marshall 1962 JTM45 Combo and Marshall 1959 Modified head running through Marshall 1960AX and 1960BX cabinets. Marshall’s influence can also be heard throughout Koch’s recently launched Sonic Savagery course, where a Marshall 1959 Modified Head was used extensively during the recording process.
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