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ONE WEEK UNTIL THE BELIEVE IN MUSIC ONLINE EVENT. REGISTER NOW!

Only one week until NAMM’s Believe in Music, the online event which will feature livestreamed content, interactive brand pages to connect buyers and sellers, and targeted education to attract a diverse audience. But to be involved … you’ll need to register!

Register here  

After the success of 2021’s Believe in Music Week, NAMM is excited to present a reimagined, new and improved Believe in Music, the global gathering to celebrate the people who bring music to the world. The online celebration, which will feature a engaging livestream on BelieveinMusic.tv and an open marketplace to chat with exhibiting brands, will be held on Thursday, January 20, 2022. Select sessions and events will be available to view on-demand from Friday, January 21 to Sunday, January 23, 2022.

Featuring

BELIEVE IN MUSIC TV
NAMM President and CEO Joe Lamond and Pensado’s Place co-founder Herb Trawick will once again showcase live musical performances, exclusive artist interviews, and experiences to connect and inspire.

EDUCATION
Live and on-demand education sessions and content will be available Thursday, January 20 and Friday, January 21, with on-demand sessions extending through the weekend, powering more discovery.

CHAT WITH YOUR FAVOURITE BRAND
Chat will be enabled on the opening day of the online event, Thursday, January 20, creating a global platform to interact directly with brand representatives. The event will unite the global music, sound and live events industry to network as we look ahead to gathering in-person at The 2022 NAMM Show, and welcome music enthusiasts from around the world to learn more about the brands that fuel their passion, lifestyles and careers.

THURSDAY January 20 selected highlights include:

The Future of the Industry: A View From Europe

Chat with your favourite gear brand

 

FRIDAY January 21 selected highlights include:

The 2022 Believe in Music Global Livestream, which features Australian band The Heart Collectors, who you may have seen in Australian Musician’s Make Music day livestream in 2021

Keynote Interview with Keb’ Mo’

Luke Spiller and Adam Slack of The Struts in Conversation with Lyndsey Parker

Steve Vai in Conversation with Mr. Bonzai

Post-COVID Live Sound Tour Trends

Live Interview with Elliot Easton of The Cars

The Australian Market: Lessons Learned From the Pandemic
Join a panel of Australian industry leaders for this in-depth look at the post-pandemic state of their market. They’ll analyze new developments, as well as lessons learned and how we can apply them.

NAMM 2022 Gear Sneak Peek

 

SATURDAY January 22 selected highlights include:

Music Lesson Programs in a Post-Pandemic World

Proven TikTok Marketing Tips for Music Retail

Finding Your Fit: Careers in the Music Industry

Register now