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STRUMMERAMA! FENDER LAUNCHES JOE STRUMMER CAMPFIRE ACOUSTIC AND LTD-EDITION ESQUIRE GUITARS

Signature Guitars Launch More Than 40 Years After Release of The Clash’s Iconic Album London Calling, And Coincide With The All-New Remastered Album ASSEMBLY Out Now

Fender Musical Instruments Corporation (FMIC) today introduced the acoustic Joe Strummer Campfire and Joe Strummer Esquire® guitars, in celebration of the legendary British singer, guitarist, lyricist and co-founder of The Clash who continues to influence the way musicians worldwide shape their sound today. The signature models come more than 40 years after the release of The Clash’s landmark London Calling album and hot on the heels of the all-new, remastered collection of Strummer’s solo songs, ASSEMBLY. Created in part as a tribute to the diversity of Joe Strummer’s music, the new launches include a Campfire acoustic-electric guitar and a very limited edition run of Master Built Esquire® guitars from the Fender® Custom Shop. In addition, fans can get their hands on a brand new range of Strummer-inspired playing accessories, including a replica of his favourite guitar strap.

(Photo by Lex van Rossen/MAI/Redferns)

“Joe’s Fender guitars were a huge part of his life and, of course, his music,” said Lucinda Tait, widow of Joe. “Now feels the right time to collaborate with Fender on these commemorative guitars, as we take a moment to reflect on everything Joe and his music achieved. Joe would be immensely proud of them, and excited to hear what they can do in the hands of music lovers around the world.”

“Joe Strummer changed music forever, including for myself personally in my own musical journey” added Justin Norvell, Executive Vice President, Product at Fender. “He is inexorably linked to Fender, so we wanted to honour that with not only one, but two brand new and unique Artist Signature Series guitars. The Joe Strummer Campfire acoustic is the perfect offering for songwriters, Strummer fans and acoustic players at all levels looking for a versatile instrument with unique specs, while the Joe Strummer Esquire® serves as the ultimate tribute to a player and a guitar which shaped the sounds of thousands following in his footsteps.”

Punk poet, musician, composer, actor and style icon, Joe Strummer spent his life smashing musical and cultural boundaries both as the front man of The Clash and as a solo artist. Songs like ‘Know Your Rights’, ‘London Calling’, ‘Rock the Casbah’, ‘Straight to Hell’ and ‘Coma Girl’ engulfed the global masses and sound as urgent and vital today as when they were written. Strummer’s politically charged lyrics helped bring punk to the masses. Calling out social injustices and giving a voice to the struggles of the working class, his lyrics struck a chord with legions of fans and the press alike – Rolling Stone called The Clash “the greatest rock & roll band in the world.” Strummer once famously said, “People can change anything they want to, and that means everything in the world.” And through his art, Strummer played his part in shaping the musical landscape of the world and with it left an unrivaled and timeless legacy.

The Joe Strummer Campfire acoustic guitar ($499.99 USD, £449, €499, $899 AUD, ¥45,000 JPY) is a tribute to the legendary music-filled campfires that Strummer held at Glastonbury Festival in England over the years – and which are now continued annually in his honour in the Strummerville area at the festival. This small-body acoustic-electric guitar is the perfect companion for gatherings of any size, and another way that Strummer will continue to bring people together through a shared love of his music. Boasting a solid spruce top with mahogany back and sides, the guitar has a tilt back Fender® headstock and a custom sound hole label with a Campfire logo and star inlays. Suitable for beginners or established players looking for a unique spec from their acoustic guitar, the Joe Strummer Campfire is available now.

In addition, Fender® brings Strummer fans all around the globe the Joe Strummer Esquire® ($15,000 USD, £14,149, €15,799, $22,999 AUD, ¥1,880,000 JPY) – the ultimate tribute to a music legend. Meticulously created by Custom Shop Master Builder Jason Smith, the guitar is a faithful reincarnation of Strummer’s guitar of choice during the London Calling and Combat Rock eras – his tried and trusted Fender® Esquire®. A perfect match for his stripped-down, no-nonsense delivery, the Esquire® was the perfect tool for Strummer to hammer away on show after show. The Fender® Custom Shop and Master Builder Jason Smith have now reproduced this important piece of musical history, complete with a ‘The Clash-era’ look and feel – including its iconic black racing stripe, “Bourbon Street” sticker and custom relic finish. Key features include a 2-piece offset seam alder body and a Josephina hand-wound ‘55/’56 bridge pickup wired up to a 3-way switch and ’59 Esquire® wiring. The guitar comes with a certificate of authenticity and a custom pink anvil case with a “Strummer” stencil and leopard print lining. Master Builder Jason Smith will build a limited run of just 70 units of the guitar, globally.

“Working on this build has been a true honour,” said Jason Smith, Master Builder at the Fender® Custom Shop. “Strummer’s Esquire is one of the most recognisable and revered guitars in the world. This model is much more than a collector’s item – it is packed full of incredible features, from its Schaller mini-tuning machines and ’59 Tele bridge, which can be strung through the body or top loaded through the bridge plate – this bridge which was available exclusively in 1959. I can’t wait to see what these guitars can do out there in the world today.”

 

Strummer fans can now also get their hands on a range of all-new accessories from Fender® to celebrate Strummer’s unparalleled style and substance. The range includes a guitar strap which is a recreation of Strummer’s own favourite, featuring faux leopard print animal fur on high-quality leather with foam padding. See full information below.

• Fender® Joe Strummer Signature Cable ($34.99 USD / £25.99 GBP / €29.99 EUR / $55.00 AUD / ¥4,400 JPY) – Celebrate Joe Strummer’s unparalleled style and substance with his signature “Know Your Rights” cable. This eclectic instrument cable is designed to be unique — with a lucky 13’ length, Drab Green PVC jacket, and his very own signature on the cable’s shrink wrap. A high-performance cable is a perfect choice for the aspiring punk rocker, street poet, or roving troubadour.

• Fender® Joe Strummer Signature Vintage Strap ($74.99 USD / £59.99 GBP / €69.99 EUR / $110 AUD / ¥8,800 JPY) – A faithful replica of Strummer’s famously used saddle strap. Recreated to model Joe’s favourite personal strap found on his legendary Telecaster®, this strap features faux leopard print animal fur on high-quality leather with foam padding.

• Fender® Joe Strummer Signature “Know Your Rights” Strap – ($29.99 USD / £26.99 GBP / €29.99 EUR / $55.00 AUD / ¥4,000 JPY) – The “Know Your Rights” polyester strap pays homage to one of Joe’s most poignant and powerful lyrics. Mirroring the artwork from his new album ASSEMBLY, this fully adjustable strap features iconic images of the legend himself that will inspire you to pick up your guitar and play.

• Fender® Joe Strummer Signature “Know Your Rights” Pick Tin ($11.99 USD / £10.99 GBP / €11.99 EUR / $19.00 AUD / ¥1,600 JPY) – A “Know Your Rights” collector’s pick tin in honour of the legendary music of Strummer.

In true tradition, the Fender® Artist Signature Series honours iconic musicians through product progression and storytelling, creating instruments inspired by the unique specifications of the world’s greatest guitarists and bassists. Fender® discusses the all-new Joe Strummer Campfire and Joe Strummer Esquire® specs and all details in an episode of Fender’s serialised social video series: Fender® Demos. Fender® Demos is an educational video series focused on providing a deep dive into Fender’s newest products. The series focuses on showcasing not only the key features and benefits, but also the sonic quality of Fender’s instruments, amplifiers and pedals. In addition to product demos, the series also provides valuable beginner, intermediate and advanced tone tips, set-up and maintenance guides and insights to getting the most out of your Fender® gear.

 

About the album ‘Assembly’…
Made available via Dark Horse Records, ASSEMBLY showcases carefully curated remastered singles, fan favorites, archival rarities from the Joe Strummer solo catalog, including “Coma Girl”, “Johnny Appleseed,” and “Yalla Yalla” (with The Mescaleros) to his iconic rendition of Bob Marley’s “Redemption Song” and soundtrack contributions like “Love Kills” (from the 1986 film, Sid and Nancy). The 16-track compilation features three previously unreleased versions of classic Clash tracks, including the never-before-heard home recording of “Junco Partner” and electrifying live performances of “Rudie Can’t Fail” and “I Fought the Law”.

ASSEMBLY TRACKLISTING
Coma Girl
Johnny Appleseed
I Fought The Law (Live at Brixton Academy, London, 24 November 2001) *
Tony Adams
Sleepwalk
Love Kills
Get Down Moses
X-Ray Style
Mondo Bongo
Rudie Can’t Fail (Live at Brixton Academy, London, 24 November 2001) *
At The Border, Guy
Long Shadow
Forbidden City
Yalla Yalla
Redemption Song
Junco Partner (Acoustic) *
* PREVIOUSLY UNRELEASED

The Assembly album is available at: joe-strummer.lnk.to/AssemblyPR