Fender Musical Instruments Corporation (FMIC) has announced the 60th anniversary celebration of Fender’s most creative and expressive model: the Jazzmaster. A hero of the underground, the Jazzmaster has been adopted by generations of artists looking for unique sonic qualities and combinations, unlocking genre defying sound that lives on today within…

Nicolas Wilfer presents new Warwick and Framus product from their booth at the 2018 NAMM Show. Warwick and Framus distributed in Australia by Amber Technology https://www.ambertech.com.au/

There were plenty of amazing new guitar-related products released by Yamaha Music and Line 6 at the 2018 NAMM Show, all distributed  here by Yamaha Australia. Let’s have a look at some of it direct from the booths at NAMM. https://au.yamaha.com/index.html  

Australian Musician headed down to the Ernie Ball Music Man booth at NAMM 2018 to have a word to AJ Braman about the new product range for 2018. Check these video on the new Stingray bass range, Valentine guitars, new St Vincent models and the Cutlass guitars. Ernie Ball Music…

Jake Handler shows us the new range of Schecter guitars at NAMM 2018. Schecter distributed in Australia by https://daddario.com.au/

Brandon Schmidt speaks with AM’s Greg Phillips about the new Contemporary Series in Fender’s Squier range. At NAMM Show 2018, Fender Musical Instruments Corporation (FMIC) announced the expansion of its offerings with the new Squier Contemporary Series, which includes Stratocaster® and Telecaster® electric guitars with an all-modern look, feel and…

“When it comes to building a guitar, there is a big difference between assembly and artistry. If history has taught us anything, it is that there is no substitute for skilled craftsmanship. At Eastman, each instrument is given the attention to detail required to ensure that it reaches its maximum…

AM’s Greg Phillips chats to Fender’s Senior Product Manager Alan Abassi about the new American Original series. at NAMM Show 2018 Launched January 2018, the American Original Series is Fender’s new line of American-made electric basses and guitars inspired by Fender’s most-successful ‘50s, ‘60s and ‘70s models. Replacing the American…

Bringing to life the vision of one of the most respected guitarists in the world, the Eric Johnson Signature Stratocaster Thinline is the perfect marriage between a semi-hollow body and a traditional Stratocaster. Johnson is famous in guitar circles for questing for his ideal tone— liquid and articulate, it perfectly…

On media preview day we had a look at some of the new Gretsch guitar models. Celebrating their 135 year anniversary, there were some stunning instruments on display. We’ll catch up with Gretsch again soon in more detail but for now, take a look at these!