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FENDER PRIORITISES TIK TOK & LAUNCHES PLAYER PLUS SERIES – WATCH OUR HANNAH DASHER INTERVIEW

Posted in Artists, Electric Guitars, Gear, Interviews, Uncategorized    //    Post Date - September 14, 2021

Today, Fender became the first guitar brand to prioritise TikTok, launching a bold and vibrant campaign with the app’s biggest stars to unveil the Player Plus Series, their most-visually striking series yet crafted specifically for the next generation of artists. Amidst the pandemic, almost one million people picked up guitar…

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GIBSON CUSTOM SHOP 1958 KORINA FLYING V & EXPLORER RE-ISSUE

Posted in Blog, Electric Guitars, Gear    //    Post Date - September 8, 2021

In 1958, Gibson introduced, and shipped only 19 Explorers and 81 Flying V’s. With their space-age, futuristic designs that were ahead of their time, these instantly recognisable guitars are highly–collectible cultural icons. Gibson is proud to release a full collection of these rare and desirable guitars, the Gibson Custom Shop…

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FENDER RELEASES SQUIER PARANORMAL SERIES

Posted in Blog, Electric Guitars, Gear    //    Post Date - September 1, 2021

Announced at Fender’s online dealer meeting in July and now released is the Squier® Paranormal Series ($899 AUD). The Paranormal Series turns fiction into reality by embracing forgotten models, taking twists and turns on familiar specs and re-imagining guitars that should have been. First released in 2020, the popular Squier®…

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WATCH: TASH SULTANA FENDER SESSION

Posted in Blog, Electric Guitars, Gear    //    Post Date - August 25, 2021

Following the launch of the Tash Sultana Stratocaster® & Tash Sultana Strap, Fender today releases a ‘Fender Sessions’ episode featuring the celebrated Australian multi-instrumentalist. In this episode filmed in Melbourne, Tash Sultana performs their tracks Willow Tree, Greed & Mystic while also talking about finding solace in nature, songs as…

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CHRISTIE’S TO AUCTION LES PAUL’S PERSONAL  “NUMBER ONE” ~ THE GUITAR THAT STARTED IT ALL 

Posted in Blog, Electric Guitars, Gear    //    Post Date - August 18, 2021

New York auction house Christie’s announces Les Paul’s own personal ‘Number One,’ the very earliest approved production model of the famed Gibson Les Paul electric guitar which monumentally changed the development of Rock’n’Roll in the 20th Century will be featured in The Exceptional Sale on October 13 in New York….

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GIBSON’S TONY IOMMI SG SPECIAL

Posted in Blog, Electric Guitars, Gear    //    Post Date - August 18, 2021

Gibson is proud to take the next step in the partnership with legendary guitarist of Black Sabbath, Tony Iommi and launch the Tony Iommi SG Special from Gibson USA, a new and exciting version of his beloved SG guitar which helped shape the start of Heavy Metal. Tony Iommi is…

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FENDER LAUNCHES J MASCIS TELECASTER® GUITAR

Posted in Blog, Electric Guitars, Gear    //    Post Date - August 18, 2021

Fender Musical Instruments Corporation (FMIC) today announces the global launch of the J Mascis Telecaster®, Mascis’s second Fender Artist Signature guitar, joining his Signature Squier Jazzmaster®. Sticking to his unique style, Fender worked closely with Mascis to recreate his infamous original 1958 top-Loader Tele® guitar, the main axe he used…

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FENDER TAPS FUNK MASTER CORY WONG FOR ARTIST SIGNATURE SERIES STRAT

Posted in Blog, Electric Guitars, Gear    //    Post Date - July 28, 2021

Fender Musical Instruments Corporation (FMIC) has announced the global launch of the Cory Wong Stratocaster® marking the artist’s first collaboration with the iconic guitar brand. The Cory Wong Stratocaster® is a tribute to Cory’s favorite Fender® guitar, thoughtfully modified to meet the funk master’s needs with an emphasis on clean…

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BOSS UNVEILS EURUS GS-1 ELECTRONIC GUITAR

Posted in Blog, Electric Guitars, Gear    //    Post Date - July 15, 2021

BOSS announces the EURUS GS-1 Electronic Guitar, an inspiring new instrument for modern guitarists. The EURUS concept presents a bold creative path for adventurous sonic explorers, expanding the traditional guitar experience with powerful and expressive BOSS technologies. Born from this breakthrough approach, the EURUS GS-1 infuses a premium instrument with…

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FENDER SQUIER ANNOUNCE NEW AFFINITY & PARANORMAL MODELS

Posted in Blog, Electric Guitars, Gear, Uncategorized    //    Post Date - July 12, 2021

Fender recently announced a slate of new products for the second half of 2021 via its latest online meeting experience for global dealers. The introductions come as a means to support a growing cohort of pandemic players, songwriters, creators on social media, beginners and, of course, loyal professional musicians while…

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