Announced a couple of weeks ago at their worldwide virtual deal conference, Fender has added a range of California Traditional models to their California series acoustic guitar range. California Traditional ($699-$1,599) Available Now In an effort to offer guitars that speak to the traditional acoustic player, Fender has expanded the…

The John Myung artist series Bongo is a sleek, ultra-modern 6 string bass crafted and perfected to John’s exacting specifications. With over a decade long refinement process, John and the Ernie Ball Music Man engineering team have addressed a multitude of design features to further enhance comfortability, playability, and overall…

The latest evolution of Steve Lukather’s 2020 guitar perfectly fuses comfort, beauty, and tonal versatility. Revamped with all-new custom Ernie Ball Music Man electronics and featuring new finishes including the Luke III Maple Top in Cherry Burst and Luscious Green and the Luke III guitar in Olive Pearl and Ocean and Fuchsia Sparkle. Featuring…

Normally Fender would gather guitar dealers in their respective territories and bring them together to view first hand their new releases for the remainder of the year. With Covid-19 putting an end to that, Fender decided this year to present their wares globally to their dealers online. Fender Musical Instruments…

Line 6 Australia’s Tom Baeppler has been presenting a fabulous patch tutorial series on the POD® Go guitar processor. The POD® Go guitar processors get you on the road to ultimate tone via its ultra-portable and lightweight design, simple plug-and-play interface, and best-in-class tones. This first video takes you through…

Fender basses changed music forever. First with the revolutionary Precision Bass®, Fender then followed up with the now iconic Jazz Bass® in 1960 but coming hot on the heels of the P Bass was no easy task. With its new stylish and comfortable offset body, versatile dual-pickup setup and ultra-playable…

Gibson and Lukas Nelson have announced today, they’ll release the first-ever Gibson USA Lukas Nelson ’56 Les Paul Junior. Lukas Nelson knows all about legacies, indeed he’s been hard at work carving his own for most of his young, but extremely eventful life. This customized Gibson Les Paul Junior is inspired by Lukas Nelson’s own 1956…

Fender Musical Instruments Corporation (FMIC) today released the all-new Shawn Mendes Foundation Musicmaster™, a collaboration between The Foundation and Fender, which features fan-inspired art and classic Fender tone. Fender is a proud supporter of The Shawn Mendes Foundation®, which seeks to inspire Shawn’s audience, the youth generation of today—to learn…

The smallest NDI on the planet BirdDog, available through Amber Technology, today has announced the launch of BirdDog Flex, the smallest NDI encoders and decoders on the planet. This exciting new addition to the BirdDog range has a footprint only slightly larger than a credit card, creating the world’s smallest…

Ernie Ball Music Man named their Ball Family Reserve series in celebration of the company’s rich heritage in instrument craftsmanship. Offered in limited production runs, the Ball Family Reserve collection allows Ernie Ball Music Man to present instruments to the public that were previously reserved for family and artists. This…