Fender launches the American Ultra Series, their high end range of guitars which replaces the American Elite series. With the American Ultra, Fender have designed the most playable, comfortable and attractive guitars yet and most importantly, they sound sensational. Fender Musical Instruments Corporation (FMIC) today announced the launch of the…

Positive Grid announces Spark, a smart guitar amp and accompanying app (iOS/Android) driven by intelligent technology to offer real-time Smart Jam accompaniment, Auto Chord detection and intuitive practice features for players of all levels. Spark also functions as a full-range, 40-Watt combo amp and features a variety of tone-shaping options…

The Ampeg® SVT® is more than just a bass amp—it sparked a revolution. When it debuted in 1969, deafening walls of full-stack guitar amps were eating bass players alive. Knowing that big bass volume required big power, Ampeg designed the most sophisticated amp of its day: the 300-watt SVT. Finally,…

Fender Australia’s specialty brand manager Mike Morgan discusses the CHARVEL DK24 HH 2PT. Intro and outro shred courtesy of Clay Algie. Featuring a sculpted shredder’s cut heel and a scalloped lower back bout for easy upper access to the fingerboard, the alder body in the classic Dinky™ style is cloaked…

Gibson guitars has announced the worldwide release of the new, limited-edition Chuck Berry 1955 ES-350T. Gibson joined forces with the Chuck Berry family to create a perfect replica of Chuck’s beloved 1955 ES-350T. The historically accurate guitar will be available starting on October 18, in celebration of the legendary performer’s…

Godin has released its latest solid body guitar, the Session HT. Versatility and great tone are qualities that any guitarist looks for in a solid-body guitar, not to mention show-stopping looks. Throw in quality components, and then have it built in North America at an incredible price, and you get…

Released at Summer NAMM, Gretsch is thrilled to be a part of Stray Cats’ Brian Setzer’s lasting legacy with new additions to the Professional Collection Hollow Body Brian Setzer lineup. They’re equipped with Bigsby tailpieces and T.V. Jones pickups. Mike Morgan of Gretsch Australia takes us through the new lineup…

The fine people at Eastman Guitars are thrilled to announce that they have entered into a strategic partnership with Bourgeois Guitars, world-renowned manufacturer of high-end, boutique acoustic guitars. Bourgeois Guitars owner Dana Bourgeois says that the company has been looking for the right opportunity to come along for some time….

The October releases in the Ernie Ball Family Reserve premium collection have been revealed today. The Family Reserve collection is the company’s stunning high-end series of guitars with models being released each month. This month’s offering features the Majesty in Dargie Green 3, the JP15 7-string in Blood Orange Burst,…

Having teased the musical masses last year, then turned heads and opened ears when unveiling a preproduction prototype at The 2019 NAMM Show in Anaheim, California earlier this year, with repeat showings Stateside (at Synthplex 2019 in Burbank, California) and closer to home (at SUPERBOOTH19 in Berlin), high-quality synthesizer developer…